Why should I be utilising Digital Marketing?
The Internet is rocket fuel for growth for small and medium businesses. With the evolution and advances of modern technologies, businesses need to do everything they can to keep up. Digital Marketing tools available now provides business owners the best chances to levels the playing field for small and medium businesses so they compete and attract their share of targeted traffic. These resources were previously available to large corporations.
Isn't Digital Marketing expensive?
This is the best bit. Digital Marketing tools and resources provides a much more cost-effective marketing channel that delivers results compared to traditional marketing.
There are both free and paid for tools out there that you can take advantage of, and the best bit is that the paid for options work to a budget you set. So this month if funds are tight you can pause the paid campaign and run off your freemium channels, then when the funds roll in again you can simply restart the campaign. Or if your paid ad is going gangbusters, simply increase your budget and take it to the next level.
Paid digital marketing campaigns run of a pay-per-click method, so you only pay when people are clicking on your ad.
How can I tell if it's working for me?
Digital Marketing and reports go hand in hand with each other, so you will always be able to measure and track your campaigns through the available insights.
Business owners are able to streamline their digital marketing campaigns towards optimal conversion because of the data they receive.
Where do I start with Digital Marketing?
The key to success with Digital Marketing is put it in front of your target audience. If your audience is on Facebook, then start there. If your ideal audience is on Ebay searching for products, then start with Display Advertising there.
Advertising in space where your audience isn’t will only cost you time and money, so make sure you having a good understanding of your audience and where they are before you begin any marketing campaign.
Is Social Media a trusted resource for marketing?
YES! And study after study continues to prove it.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business.
According to Nielsen Global Online Consumer Survey, 90% of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know. And the people they know are on Social Media.
What will you do exactly?
This will all depend on your goals, business size and of course your budget. We can be involved as little or as much as you desire. We can create the visual aspects only to help keep your costs down, or can take charge of the whole marketing campaign.